Real Estate Business

When asked what skills and qualities buyers considered very important in their real estate professional, 93 said Responsiveness. It was third on the list behind Honesty and Knowledge of the Purchase Process. However, when asked about their satisfaction with agent skills and qualities, responsiveness was number five for very satisfied , at only 83 . So, 93 considered it very important, but only 83 were happy with their experience. Honesty and knowledge were still numbers one and two.
Obviously, the consumer thinks some of us can do better at being responsive, whatever that means to them. My belief is that, in today's Internet world, email is probably an important factor. Returning phone calls has always been high on the list. Technology has come a long way, and it can help you to be super responsive to your customer client. With Blackberry phones and iPhones, we can receive and answer email on the run. With text messaging we can communicate quickly and without having to speak if everyone's busy. Examine your communication setup for ways to improve your customer responsiveness.
Sorry, but an auto response email saying I'm out, but your email is very important to me is not being responsive. They assume their email is important to you, and just want a fast response, not an auto email they have to delete.
I guess I shouldn't be so stuffy about it. After all, on our own level, we do the same thing. How many real estate professionals take listings at prices that will never fly in the market because they are afraid of losing the listing if they tell the seller what they should hear I don't do that, but I also rarely have more than one or two listings either. I lose many more every year due to sticking to what I know is a true valuation.
It's less noble than it is not wanting to go to the trouble of all of the paperwork, photos, videos, special s, etc. If I do take on over priced listings, it's likely that after six months, most of the sellers assume I'm incompetent and take their listing elsewhere. I don't like wasting all of that work and marketing on a sure fire non mover.
So, the video could be of a young lady who is a homeowner stuck upside down in a due to an inflated appraisal. Or, she could be a real estate agent about to go back to her previous job because she blew her budget advertising overpriced listings. If she's an appraiser who lost business because she stuck to her ethical obligations, then I'll be glad to recommend her to the new breed of very careful lenders.