Software business

Today, software companies must not only provide great products, but deliver solid customer service and technical support at an affordable cost as well. As a result of the Internet explosion, customers are demanding that they be able to reach you anytime, anywhere and through the communication channel of their choice. And since the phone remains the channel of choice for most, how do you meet expectations for phone based service without breaking the bank

For years, Wall Street has had trouble coming around to the Software as a Service SaaS way of thinking. But over the past year in particular, we have seen some shifts in perception as more SaaS based companies have received funding and, in a few cases, successfully completed their IPOs. The true test, however, comes in taking the invested capital and establishing a successful and sustainable SaaS model.

Reaching the mid market is a challenge for centralized marketing departments within enterprise software companies. Selling to the mid market is very different from selling to large, Fortune 100 firms and enterprise software companies regularly struggle to get it right. Messaging and value propositions that resonate with enterprise customers are frequently misaligned with mid market customers pain points, and the transition from a direct sales model to selling via channels is quite complex. The result is that lots of time and money is wasted from the fundamental lack of understanding of both customer and partner needs.

The software industry has been one of the high flying sectors in terms of stock performance recently. Over the last five years the sector has doubled in value compared to the S P, thanks, in part we believe, to the way that many software companies have taken advantage of revenue growth opportunities in the market, by
consolidating for scale and scope shifting architecture
towards Web 2.0 SOA, and adopting fundamentally new
business models, such as Software as a Service SaaS
and vertical solutions.